Voice and aged-based perspectives on dementia, social disadvantage and public health campaigning

With community-based care for older people becoming more widespread and a popular policy option to residential aged care, the need for more community awareness of what it means to have dementia is important.

This project examined:

  • What constitutes an effective public awareness and education campaign?
  • How may this be applied to dementia?
  • What specific attitudes towards dementia should be targeted?
  • How are tensions inherent in promoting negative and positive images of dementia and care best resolved?

The implementation and effectiveness of public interventions and their ability to promote positive identities and empathy for people with dementia and their carers were mapped nationally and internationally.

This project team made policy recommendations and held stakeholder workshops to improve future public health and interest group campaigning based on the study’s evaluation. The study conducted interviews with key professional and consumer groups and evaluated the effectiveness of national and international strategies to increase the awareness and educate the public about dementia.

Project Outcomes Report

This Report and accompanying Guide are aimed at people interested in the public perception of dementia and how campaigning can better reflect key perspectives on dementia as a social issue.

Dementia in the Public Domain: Voice and Age-Based Perspectives on Dementia, Social Disadvantage and Public Campaigning.

Guide to Voice, Age and Campaigning

Dementia in the Public Domain:A Guide to Voice, Age and Campaigning


Professor Simon Biggs